Archive for keller williams realty

July ’15 Technology Tidbits from Michael Tritthart

Posted in eAgentc, eEdge, Google, Keller Williams Realty, MichaelTritthart.com, Real Estate, Social Media, Technology, Technology Training, YouTube with tags , , , , , , on June 30, 2015 by mtritthart
Tools to Improve Your Marketing
Getting the right marketing materials can make a world of difference for the better…or for the worse.  Let’s start with your photo.  This is one of the first impressions for potential clients.  If you haven’t updated your photo since that ’91 “Glamor Shot” it’s time to update.  If your photo still has hair and your don’t (I can relate) it’s time to update.  If you walked into a listing presentation and the seller asked “Are you the grandmother of the agent on the card?” then it’s time to update.

Photo Touch-Ups You go out and get a new photo.  You look great, but the photo has that boring portrait sitting background.  Or worse it was a great photo of you at an event, but the background is horrible.  That can be fixed.  Go to this MichaelTritthart.com link and scroll down to Photo Touch-ups.  For a $50 fee this company will touch up your photo, but more importantly, you can choose a professional looking background.  An office building, interior of a home, etc.  Well worth the $50 one time investment.
 

Google Photos This brand new free app is still being figured out by the masses, but the results so far have been amazing.  The app will allow you to store your photos and very easily create a slideshow, photo album, movie and more.  All from your phone.  Pretty amazing and super easy.  Check out more Google Photo details and samples on MichaelTritthart.com.

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May ’15 Technology Tidbits

Posted in eAgentc, eEdge, Google, Keller Williams Realty, MichaelTritthart.com, Real Estate, Social Media, Technology, Technology Training, YouTube with tags , , , , , , , , on May 1, 2015 by mtritthart
Google’s Algorithum Change – Two Weeks later
Google Mobile-Friendly Test UPDATE

Mobile

geddon-2015.  Much like the news hype about the next huge winter storm, the hype was worse than the actually effect.  No fireballs from the sky and your site has not been banished to the nether regions.

Yes, Google changed it’s search algorithm on April 21st.  If your site is mobile optimized all is good.  If not, the Search Engine Optimization is being affected.  But it can be corrected.  Fear not, once you pass the test, you will be back in Google’s good graces. 
Test your site by going to the Google Mobile-Friendly test on MichaelTritthart.com
.

TIP – KW agents – you can have your eAgentc site pass the test by watching and following the steps in my Google Mobile Friendly video.

Here are some things to keep in mind as we all move into this new territory.

  • Common Sense  Use it.  Whenever there is a major change the jackals move in to take advantage.  I have seen multiple ads, heard radio spots promoting mobile enhanced sites.  Many of which start at $4,000-5,000 a site.  That is insane.
  • Know What You Get  Don’t just fall for a pretty home page that is mobile responsive.  Make sure your site has content and lead capture throughout.
  • Many Mobile Options Abound  WordPress.org, WebsiteBox.com and Market Leader sites for all agents.  KW agents can get their eAgentc sites enhanced as well.

Before deciding what path to take, contact my design team and we will offer you a free consult to help you decide; whether you use our design team or not.  However, you will see that our design options/content and pricing will be hard to beat.

April 2015 Technology Tidbits

Posted in eAgentc, eEdge, Facebook, Google, Keller Williams Realty, MichaelTritthart.com, Real Estate, Social Media, Technology, Technology Training, YouTube with tags , , , , , , , on April 1, 2015 by mtritthart
No Foolin’ – The Big Boys Are Making Some Major Changes
Google Mobile-Friendly Test – Google is bringing a major change to it’s search algorithm on April 21st.  If your site is mobile optimized all is good.  If not, the Search Engine Optimization could be affected.  Fear not, once you pass the test, you will be back in Google’s good graces.  Test your site by going to the Google Mobile-Friendly test on MichaelTritthart.com.  KW agents – you can have your eAgentc pass the test by watching and following the steps in my Google Mobile Friendly video.

Facebook Embed Video – Facebook is taking a major shot at YouTube’s market share.  The next evolution of this is Facebook embed videos.  Now, you can take a publicly shared video and add that to your website/blog with code.  Videos about your community, ones you have posted.  Or better yet, think of how many kitten videos you can now easily add to your blog!  More information about what this is and install directions can be found on MichaelTritthart.com.

DuckDuckGo  Not one of the big boys, but an up-and-comer for a major reason.  Tracking and the lack there of.  Predictive data is huge in 2015.  It is a major factor in the marketing and structure of many companies and real estate businesses.  But sometimes, the little guy gets tired of every move online being tracked and ads popping up, tailored to those searches.  That is where DuckDuckGo comes into play.  No ads.  Just clean natural results.  It’s actually kind of refreshing to use.  Go check it out for yourself.  It can be found, along with more useful sites on MichaelTritthart.com.

March 2015 Tech Tidbits Newsletter from Michael Tritthart

Posted in Apps, Facebook, Google, MichaelTritthart.com, Pinterest, Real Estate, Social Media, Technology, Technology Training, YouTube with tags , , , on March 2, 2015 by mtritthart
Simplify
No big buildup or description on these.  Simplify your life and business.  Find these useful sites and more on MichaelTritthart.com.

Firefox Hello – This FREE add-on to the Firefox toolbar allows for 1 to 1 video and voice conversations.  Easy to use and share with your clients.  

GetMagicNow – A fast way to get what you need.  Text your need to this number… and magic happens!

IFTTT Do Button, Do Note and Do Camera – One of my favorite resources, IFTTT, has created personalized, one-touch easy buttons for your phone.  Man, we have gotten efficient, or lazy.  You decide.

ICukoo Charity Alarm Clock – Pretty simple, if you hit the snooze you donate to charity.  Currently only charities in the UK, but hopefully to the US very soon.

February, 2015 Tech Tidbits Newsletter

Posted in eAgentc, Google, Keller Williams Realty, MichaelTritthart.com, Real Estate, Social Media, Technology, Technology Training with tags , , , , , , on February 3, 2015 by mtritthart

3 Ways to Kickstart Your Business in 2015!

2015 is shaping up to be another great year in real estate.  Here are 3 items to help get you the online edge you need to be successful.

Google Domains – Great timing for Google on this recently announced offering and really, really bad timing by Godaddy.  Godaddy just released an offensive Super Bowl commercial (quickly pulled) that has animal lovers up in arms.  Just a few weeks ago, Google announced that it was getting into the domain name business.  Need to get a new domain name?  You may want to check out what Google offers.   See this and other value adds from Google on MichaelTritthart.com.

TalkWalker –  Now that you have a domain name for your site, you need content.  Struggling to think of something to write?  You can always use Google Alerts.  But add TalkWalker to the mix for free.  This site allows you to view blog posts and other social media platforms, in addition to the many of the same sites Google Alerts provides.  Remember, do not just copy/paste.  Copy, modify and then paste.  Use the data to help create your own custom content; which Google (and your potential clients) will love. View TalkWalker and other sites on my Useful Websites resource page on MichaelTritthart.com.

Pop Up Tools for Leads – Domain name?  Check.  Content?  Check.  Now you  need the lead capture.  Though controversial to some, pop up boxes may be just what you need.  Check out 5 pop up tools that you can add to your website to encourage registration.  They can be modified and adjusted as you wish to maximize effectiveness.   This great article from Inman can be found here on MichaelTritthart.com.

eAgentc Home Page Restyle Offer EXPIRES At The End of February, 2015!

January ’15 Technology Tidbits from Michael Tritthart

Posted in Uncategorized with tags , , , , on January 3, 2015 by mtritthart
2015 Brings Some Big Changes – Are You Ready?
2014 was a great year for real estate.  Time to make it even better in 2015.  Kicking off my 11th year of newsletters (that blows my mind) there is a big change to Facebook on a couple of fronts.

1.  Facebook is gunning after Google and YouTube.  Recently, for the first time, more videos were loaded to Facebook than YouTube.  Facebook is testing new video channels that operate and look very similar to YouTube pages.  Check out this info further on Facebook.com/technologytidbits.

2.  But the biggest marketing change of all for Facebook starts in January.  Facebook is moving their pages more and more toward pay posts.  Basically, you want your posts to be seen?  Time to pay.  The focus is moving away from the amount of likes you have toward the following key points:

  • Research the New Rules – Posts that are all about promotions with no content, promote installing an app or just copying company advertisements are a no go in 2015.
  • Be Unique – Don’t just copy and paste.  This is going to be the biggest challenge and yet biggest opportunity for marketing your business.  Rule of thumb – get creative and engage your audience!
  • Drive Them to Your Site – This is something that has not changed.  Facebook is (has been) a sales funnel for your sites.  Continue to drive them to your lead capture sites.  Just make sure your sites are set up correctly to capture the leads.
  • Don’t Fight It – The changes are happening whether you like it or not.  Change inevitably happens, so adjust your marketing techniques and continue to grow in 2015.
Check out more Facebook lead generation techniques on MichaelTritthart.com.

eEdge Website Design Special for January 2015
Take advantage of our eEdge design special for only $350 + tax. Get your eEdge website redesigned and ready to capture the maximum amount of leads.  It’s not just a fresh look, but a fully functional site.  Click the photo below for details and samples.

December ’14 Technology Tidbits

Posted in eEdge, Facebook, Google, Keller Williams Realty, MichaelTritthart.com, Real Estate, Social Media, Technology, Technology Training, YouTube with tags , , , , on December 1, 2014 by mtritthart
4 Gifts That Keep on Giving

Client TestimonialsTis’ the season….for client testimonials!  Client testimonials/reviews are some of the best (and free!) ways to improve your SEO and generate more leads.  Think about how many times you check reviews before going to a restaurant, movie, event, etc.  More and more potential real estate clients are doing the same thing.  But where should real estate agents ask for/post reviews?  Here are just a few.

1.  Zillow – Zillow alters how agents are ranked and viewed on their site; partially based on agent reviews.  Go to Facebook.com/technology tidbits for 19 tips on how to get more reviews.

2.  Market Leader Websites – The Market Leader (now owned by Trulia, soon to be purchased by Zillow) websites have a spot to load reviews. Agents: share the link to the About page on your website with clients.  There is a recommend button on that page where clients can type reviews.  Agents – if you have some testimonials from previous clients and need a place to showcase them, you can load them (with your client’s approval of course) on this page as well.  View an example of this at the bottom of our list of website designs.

3. YouTube then Facebook – The hardest thing to do is to get a testimonial after the fact.  Get that testimonial at the closing table.  Use your smart phone or tablet and video tape your clients sharing “One Thing” that you did to help the closing happen.  They will then share more than one thing and create a great video that you can post on your YouTube channel and add to your website.  You can then post on Facebook and tag your clients as well.  That is a great way to generate more leads from their friends and family.  Just make sure and ask for your client’s approval first.  Heck, you can even it post these to your LinkedIn page!  Log into LinkedIn and view my testimonials at LinkedIn.com/in/technologytraining

4.  Google – The BEST SEO site by far.  Create a profile at Google My Business.  Clients who then have a Google account can write a review about your business.  A review that will show up in Google results and actually help your clients show up more in Google searches.  A win-win all around.

Write a Review of MTritt Inc
I Need You –
To Write a Review!

In fact, if my training, newsletter or design team has helped to improve your business,

Underestimate Keller Williams at Your Own Risk – INMAN NEWS

Posted in Keller Williams Realty, MichaelTritthart.com, Real Estate, Social Media, Technology, Technology Training with tags , on November 17, 2014 by mtritthart

Transparency, Sharing & Peer Teaching Core to Company’s Success

By Brad Inman of Inman News –  In 2005, two years before the U.S. housing market collapsed, Keller Williams co-founder and company guru and evangelist Gary Keller sent an email to his troops with the warning that “storm clouds are coming.”
The evidence is in: After two decades of real estate industry innuendo, gossip and cheap shots, real estate giant Keller Williams has not only defied the critics but has begun to dust many of its competitors, growing at warp speed with a strong mix of culture and a business model that is winning.
In the past two years, Keller Williams has grown its agent count from 78,303 to 110,447, an increase of 41 percent. During that time, it became the largest real estate franchise in North America. Keller Williams is growing at approximately four times the rate of membership as the National Association of Realtors.
Keller Williams is demonstrating that it is a very smart company, hiding behind its humble and sometimes folksy corporate imagery, and it is executing on its vision with deliberateness and on its plan that does not waver too much, including its unapologetic commitment to the agent.

Sue Adler, CEO, The Sue Adler Team Courtesy: Keller Williams

“KW provides agents with lead generation, team building and economic models necessary to build a successful business, with the brand being the agent or team, NOT KW,” said top producing agent Sue Adler, who also is the founder of Hear it Direct. She credits Keller with spawning a spirit of entrepreneurship at the company that encouraged her very successful HID initiative.
Around KW headquarters, feel-good slogans are common, but harder-nose axioms like lead with revenue are also part of the firms results-driven culture. It is that artful mix of a fanciful vision with repeatable business tactics that has suddenly made the company the real estate franchise to watch, emulate and catch up with.
Poised for growth
KW’s actions during the Great Recession put in place a foundation for industry-leading growth when the housing market began to recover two years ago.
“Through its efforts, Keller Williams emerged from the recession in a strong competitive position,” reads a case study from the Stanford Business School from 2011. “While its top three competitors (Coldwell Banker, Century 21 and Re/Max) closed a combined 160 offices, Keller Williams grew its office count from 660 in 2007 to 680 by 2010. While Keller Williams boosted its agent count, these competitors shed 38,000 agents.”
These impressive results also are changing how the company maps outs its future and its image. Company leaders emphasize their systems and a unique business model and less on the touchy-feely messages that the firm has been known for. They have also toned down their profit-sharing mantra that sometimes was described by its most cynical detractors as at best a multilevel marketing promise and at worse a pyramid scheme.
“Regarding profit sharing, people who are not in KW really don’t understand it. At other real estate companies you are only as good as your last sale,” said Adler. “Not here.”
KW President Worldwide Chris Heller added, “Profit sharing creates a dynamic where everyone is on the same footing. Instead of people sitting across from each other fighting over commissions, we are all on the same page.”

Chris Heller, President, Keller Williams  Courtesy: Keller Williams

In the past 12 months, the company shared $91.8 million with its agents through its Profit Share and Growth Share programs. Since the Profit Share program’s inception in 1996, the company has distributed $500 million through its equity-sharing program.
The Keller Williams operating model relies on economies of scale and a cultural model that relies on, “the principles of profit sharing, interdependence and success through the efforts of others,” according to the Stanford Case.
How it works
In mid-1980s, Gary Keller operated his small real estate company in Austin,Texas. At the time, he discovered that he was losing his top agents to a rapidly growing Re/Max franchise in the area. Re/Max was offering 100 percent commission, which made Keller Williams’ 50 percent splits look meager. Keller then created a system that would encourage people to stay, but more importantly it provided a sustainable competitive advantage in the real estate brokerage industry.
Disciplined splits are a big part of the KW formula, not 100 percent agents wandering around, say company officials.
From the Stanford case:
The commission split that Keller Williams offered agents is a hybrid of that offered by traditional franchises and 100 percent commission organizations. The Keller Williams agent/Keller Williams Realty receives a 70/30 commission split from the first dollar of gross commission income (GCI) generated. The agent was responsible for paying a franchise fee to the international office each year, which was capped at $3,000. The agent was also responsible for paying a fee to the market center, referred to as company dollar. The company dollar was also capped, at a level that varied by region, with areas with high average home prices having a higher cap to account for the general higher cost of doing business in such areas.
Keller Williams offers a second source of income — profit share — to its agents. The formula is based on: each agent recruited to the company, the productivity of those agents, and the cash profits generated by each market center. This formula gives agents credit not only for the productivity of agents they directly recruited but also agents that those agents recruited in an elaborate step function that extends seven levels. All market centers used the same profit share calculation:
  • 25 percent of the first $2,990 in market center profit is contributed to the profit share pool
  • 35 percent of the next $8,250 is then contributed to the pool
  • 50 percent of any profit above $11,240 is also contributed to the pool
Importantly, a Keller Williams agent who retired from the company would continue to receive profit share so long as the agents they recruited remained with the company. This policy represented a rare form of residual income in an industry where agents typically saw their income stop entirely upon retirement.
Guru, motivator with cult-like following
In 2002, Gary Keller delivered a speech at the Inman Real Estate Connect conference.
The procedure for speakers was to enter from behind the stage in a formal, somewhat typical way for professional events. I explained the protocol to Gary, but he said he preferred to enter from the back of the room. “Egads,” I thought, “like a prizefighter before a boxing match.”
He ignored my direction and entered from the back.
That moment gave me pause about Gary Keller — was he some sort of evangelist or egomaniac, or was this episode instead symbolic of his true feelings about the industry, come up from the ranks (in this case the agents in the audience) not making a grand entrance from behind the stage like some big shot?
“Gary has an incredible mind,” said longtime business associate Paul Wylie, co-manager of Wystein Opportunity Fund LLC, a residential real estate investment fund. “He understands the importance of continually improving, is a natural teacher and has a long-term horizon that is unparalleled in real estate.”
Despite hero worship inside KW, Keller is also known for being a tough taskmaster and a tad awkward in social settings. He occupies an office in the basement of KW headquarters in Austin, again reinforcing his contrarian style.
Keller is treated like a guru inside the KW “family,” which is why some cynical outsiders whisper the word cult. But that is a cheap shot — the company has built an enviable culture and a seemingly bulletproof business model that many smart people believe in. Unlike a pyramid scheme or even a shaky multilevel marketing operation, KW is a business machine that is driven by a strong and passionate culture, which accounts for its staggering growth in shaky times.
Agent adulation

Ben Kinney, CEO, The Bem Kinney Real Estate Team  Courtesy: Keller Williams

“I am with Keller Williams because Gary Keller wrote the millionaire real estate agent book,” said KW top producer Ben Kinney, who won the Inman Innovator Award in 2014. “After reading the MREA book I learned that Gary didn’t mean to name it millionaire real estate agent — what he meant was MRE Business. “KW s the only company that talks to, trains, and promotes the individual agents business and brand — most other brands believe they are the brand that give agents validity. Not Keller Williams,” he said.
From the outside, KW appears insulated and admittedly private about its affairs and therefore somewhat of an enigma. When I asked Keller Williams President Chris Heller about the private nature of the company, he said, “People first, results follow, and they speak for themselves.”
Though known for its humility in the industry — never being too loud or to full of itself — Keller Williams seems a little more anxious to tell its story, something it does well internally.
Inside the company, transparency, sharing and peer teaching is core to the company’s success and culture.
“KW’s sharing culture expands my mind on a daily basis,” said Adler. “The top agents in the country willingly share their secrets — the learning never stops.”
The words for me that may best describe Keller Williams is earnest enthusiasm. That helps any strategy become a winning plan.
Article by Brad Inman of Inman News and can be viewed in it’s original format at: Underestimate Keller Williams at Your Own Risk

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November ’14 Tech Tidbits

Posted in Uncategorized with tags , , , , , , , , , , on October 31, 2014 by mtritthart
Tech Treats NOT Tricks
Happy Halloween!  Below are some treats to help you generate more business than the candy kids will get tonight!

1.  LeadPages – LeadPages.net allows you to quickly create landing pages or squeeze pages for whatever topic you want to promote.  That FREE eBook that you offer, or the 5 Ways to Sell Your Home at Top Dollar that you promote.  It is compatible with WordPress, Facebook and other platforms.

2.  Put down the candy…and pick up Facebook!  A nice change to your Facebook Business Pages recently occurred.  In the top right hand corner of a status update, you now have the ability to create a post as your or another one of your pages; not just as the page you are currently on.

3. When you post a link to Facebook from your Market Leader (eEdge or PRO) site to promote and generate leads, a photo used to auto appear; which was great.  A photo doesn’t auto appear now – which is bad.  Watch this video from YouTube.com/MichaelTritthart on how to fix the problem.  BTW – I am not pointing fingers as to who is causing the problem….but it is Facebook.

4.  And the best way to avoid all of the Tricks this year?  Check those social media security settings. They change all they time and if you haven’t looked at them recently now is the time. Social Media just shared a handy Social Media Privacy Settings guide.  You can find this on Facebook.com/TechnologyTidbits.

How We Can Help Your Business
Do you need some assistance with your online presence?  We are here to help.  Click any of the links or images below to start the process of improving your business.

Custom Blog Site – Need a custom look for your main site, a new community resource or a niche topic blog?  We can do that!  These services are open to EVERYONE.
Enhanced KW Sites – eAgentc and eEdge for KW agents.  Maximize the look, Search Engine Optimization and lead capture capabilities of sites that you already pay for each month!  We offer discount pricing on the website/social media combo package.
 

Social Media Enhancements – Do you need to create a stronger social media platform designed to funnel to your lead capture sites?  We have your covered!

eEdge Database Full Service – Does this look like you trying to organize your database?  We can make your life a whole lot easier.  We will upload your database into eEdge, create the groups, activate your marketing and more.  Basically we will flip on all the switches and get your going!

The Most Underused Keller Williams Tech Tool Out There
At Keller Williams many of the marketing/lead generation tools are agent focused; and rightly so.  However, the Market Center website can be a powerful lead generation tool for all of the agents in the Market Center.  With some work, custom community searches, focused map searches, indexable listings and more can be created on the site.  The site can end up looking and working like the site to the right.

Does you Market Center need help in the enhancement?  I have a designer on my team that focuses exclusively on the Market Center sites.  Get the look enhanced and leads coming in for your office.  Contact us to start the Market Center website enhancement process.

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October ’14 Technology Tidbits

Posted in Uncategorized with tags , , , , , , , , , , on October 1, 2014 by mtritthart
My Recent Aha’s For Improving Your Business
energy_saving_bulb.jpg Hopefully everyone understands what an Aha is.
That is the light bulb moment you get when you
see/hear/feel some outstanding information that
can change your business and life.  A couple of
weeks ago at Mega Camp there were some Aha
moments.  The two biggest ones are actually
confirmations of Aha’s that I believe in and train
on in my sessions.

1.  Just follow the plan when it come to real estate.  Almost everyone

on stage commented on how they followed scripts, used the models
outlined by the Millionaire Real Estate book, etc.  BE PURPOSEFUL in
what you do.

2.  Get your fair share of the easy leads – the low hanging fruit.

Facebook has many different ways to accomplish that that I teach
in my classes.
of the most powerful ways to generate leads is to create a Facebook
Boosted Post.  Below is an image to a recent post that I created that
reached over 34,000 people and cost only $150!  Click the Boosted
Post image below to watch a training video on how to create your
own post and start to generate leads – quickly!

How We Can Help Your Business
Do you need some assistance with your online presence?  We are here to help.  Click any of the links or images below to start the process of improving your business.

Custom Blog Site – Need a custom look for your main site, a new community resource or a niche topic blog?  We can do that!  These services are open to EVERYONE.
Enhanced KW Sites – eAgentc and eEdge for KW agents.  Maximize the look, Search Engine Optimization and lead capture capabilities of sites that you already pay for each month!  We offer discount pricing on the website/social media combo package.
 

Social Media Enhancements – Do you need to create a stronger social media platform designed to funnel to your lead capture sites?  We have your covered!

eEdge Database Full Service – Does this look like you trying to organize your database?  We can make your life a whole lot easier.  We will upload your database into eEdge, create the groups, activate your marketing and more.  Basically we will flip on all the switches and get your going!

The Most Underused Keller Williams Tech Tool Out There
At Keller Williams many of the marketing/lead generation tools are agent focused; and rightly so.  However, the Market Center website can be a powerful lead generation tool for all of the agents in the Market Center.  With some work, custom community searches, focused map searches, indexable listings and more can be created on the site.  The site can end up looking and working like the site to the right.

Does you Market Center need help in the enhancement?  I have a designer on my team that focuses exclusively on the Market Center sites.  Get the look enhanced and leads coming in for your office.  Contact us to start the Market Center website enhancement process.

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