Archive for google

July ’15 Technology Tidbits from Michael Tritthart

Posted in eAgentc, eEdge, Google, Keller Williams Realty, MichaelTritthart.com, Real Estate, Social Media, Technology, Technology Training, YouTube with tags , , , , , , on June 30, 2015 by mtritthart
Tools to Improve Your Marketing
Getting the right marketing materials can make a world of difference for the better…or for the worse.  Let’s start with your photo.  This is one of the first impressions for potential clients.  If you haven’t updated your photo since that ’91 “Glamor Shot” it’s time to update.  If your photo still has hair and your don’t (I can relate) it’s time to update.  If you walked into a listing presentation and the seller asked “Are you the grandmother of the agent on the card?” then it’s time to update.

Photo Touch-Ups You go out and get a new photo.  You look great, but the photo has that boring portrait sitting background.  Or worse it was a great photo of you at an event, but the background is horrible.  That can be fixed.  Go to this MichaelTritthart.com link and scroll down to Photo Touch-ups.  For a $50 fee this company will touch up your photo, but more importantly, you can choose a professional looking background.  An office building, interior of a home, etc.  Well worth the $50 one time investment.
 

Google Photos This brand new free app is still being figured out by the masses, but the results so far have been amazing.  The app will allow you to store your photos and very easily create a slideshow, photo album, movie and more.  All from your phone.  Pretty amazing and super easy.  Check out more Google Photo details and samples on MichaelTritthart.com.

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May ’15 Technology Tidbits

Posted in eAgentc, eEdge, Google, Keller Williams Realty, MichaelTritthart.com, Real Estate, Social Media, Technology, Technology Training, YouTube with tags , , , , , , , , on May 1, 2015 by mtritthart
Google’s Algorithum Change – Two Weeks later
Google Mobile-Friendly Test UPDATE

Mobile

geddon-2015.  Much like the news hype about the next huge winter storm, the hype was worse than the actually effect.  No fireballs from the sky and your site has not been banished to the nether regions.

Yes, Google changed it’s search algorithm on April 21st.  If your site is mobile optimized all is good.  If not, the Search Engine Optimization is being affected.  But it can be corrected.  Fear not, once you pass the test, you will be back in Google’s good graces. 
Test your site by going to the Google Mobile-Friendly test on MichaelTritthart.com
.

TIP – KW agents – you can have your eAgentc site pass the test by watching and following the steps in my Google Mobile Friendly video.

Here are some things to keep in mind as we all move into this new territory.

  • Common Sense  Use it.  Whenever there is a major change the jackals move in to take advantage.  I have seen multiple ads, heard radio spots promoting mobile enhanced sites.  Many of which start at $4,000-5,000 a site.  That is insane.
  • Know What You Get  Don’t just fall for a pretty home page that is mobile responsive.  Make sure your site has content and lead capture throughout.
  • Many Mobile Options Abound  WordPress.org, WebsiteBox.com and Market Leader sites for all agents.  KW agents can get their eAgentc sites enhanced as well.

Before deciding what path to take, contact my design team and we will offer you a free consult to help you decide; whether you use our design team or not.  However, you will see that our design options/content and pricing will be hard to beat.

April 2015 Technology Tidbits

Posted in eAgentc, eEdge, Facebook, Google, Keller Williams Realty, MichaelTritthart.com, Real Estate, Social Media, Technology, Technology Training, YouTube with tags , , , , , , , on April 1, 2015 by mtritthart
No Foolin’ – The Big Boys Are Making Some Major Changes
Google Mobile-Friendly Test – Google is bringing a major change to it’s search algorithm on April 21st.  If your site is mobile optimized all is good.  If not, the Search Engine Optimization could be affected.  Fear not, once you pass the test, you will be back in Google’s good graces.  Test your site by going to the Google Mobile-Friendly test on MichaelTritthart.com.  KW agents – you can have your eAgentc pass the test by watching and following the steps in my Google Mobile Friendly video.

Facebook Embed Video – Facebook is taking a major shot at YouTube’s market share.  The next evolution of this is Facebook embed videos.  Now, you can take a publicly shared video and add that to your website/blog with code.  Videos about your community, ones you have posted.  Or better yet, think of how many kitten videos you can now easily add to your blog!  More information about what this is and install directions can be found on MichaelTritthart.com.

DuckDuckGo  Not one of the big boys, but an up-and-comer for a major reason.  Tracking and the lack there of.  Predictive data is huge in 2015.  It is a major factor in the marketing and structure of many companies and real estate businesses.  But sometimes, the little guy gets tired of every move online being tracked and ads popping up, tailored to those searches.  That is where DuckDuckGo comes into play.  No ads.  Just clean natural results.  It’s actually kind of refreshing to use.  Go check it out for yourself.  It can be found, along with more useful sites on MichaelTritthart.com.

March 2015 Design Special from MichaelTritthart.com

Posted in Facebook, Google, MichaelTritthart.com, Pinterest, Real Estate, Social Media, Technology, Technology Training, YouTube with tags , , , , , , , on March 2, 2015 by mtritthart
Social Media Offer EXPIRES March 31st, 2015!

February, 2015 Tech Tidbits Newsletter

Posted in eAgentc, Google, Keller Williams Realty, MichaelTritthart.com, Real Estate, Social Media, Technology, Technology Training with tags , , , , , , on February 3, 2015 by mtritthart

3 Ways to Kickstart Your Business in 2015!

2015 is shaping up to be another great year in real estate.  Here are 3 items to help get you the online edge you need to be successful.

Google Domains – Great timing for Google on this recently announced offering and really, really bad timing by Godaddy.  Godaddy just released an offensive Super Bowl commercial (quickly pulled) that has animal lovers up in arms.  Just a few weeks ago, Google announced that it was getting into the domain name business.  Need to get a new domain name?  You may want to check out what Google offers.   See this and other value adds from Google on MichaelTritthart.com.

TalkWalker –  Now that you have a domain name for your site, you need content.  Struggling to think of something to write?  You can always use Google Alerts.  But add TalkWalker to the mix for free.  This site allows you to view blog posts and other social media platforms, in addition to the many of the same sites Google Alerts provides.  Remember, do not just copy/paste.  Copy, modify and then paste.  Use the data to help create your own custom content; which Google (and your potential clients) will love. View TalkWalker and other sites on my Useful Websites resource page on MichaelTritthart.com.

Pop Up Tools for Leads – Domain name?  Check.  Content?  Check.  Now you  need the lead capture.  Though controversial to some, pop up boxes may be just what you need.  Check out 5 pop up tools that you can add to your website to encourage registration.  They can be modified and adjusted as you wish to maximize effectiveness.   This great article from Inman can be found here on MichaelTritthart.com.

eAgentc Home Page Restyle Offer EXPIRES At The End of February, 2015!

December ’14 Technology Tidbits

Posted in eEdge, Facebook, Google, Keller Williams Realty, MichaelTritthart.com, Real Estate, Social Media, Technology, Technology Training, YouTube with tags , , , , on December 1, 2014 by mtritthart
4 Gifts That Keep on Giving

Client TestimonialsTis’ the season….for client testimonials!  Client testimonials/reviews are some of the best (and free!) ways to improve your SEO and generate more leads.  Think about how many times you check reviews before going to a restaurant, movie, event, etc.  More and more potential real estate clients are doing the same thing.  But where should real estate agents ask for/post reviews?  Here are just a few.

1.  Zillow – Zillow alters how agents are ranked and viewed on their site; partially based on agent reviews.  Go to Facebook.com/technology tidbits for 19 tips on how to get more reviews.

2.  Market Leader Websites – The Market Leader (now owned by Trulia, soon to be purchased by Zillow) websites have a spot to load reviews. Agents: share the link to the About page on your website with clients.  There is a recommend button on that page where clients can type reviews.  Agents – if you have some testimonials from previous clients and need a place to showcase them, you can load them (with your client’s approval of course) on this page as well.  View an example of this at the bottom of our list of website designs.

3. YouTube then Facebook – The hardest thing to do is to get a testimonial after the fact.  Get that testimonial at the closing table.  Use your smart phone or tablet and video tape your clients sharing “One Thing” that you did to help the closing happen.  They will then share more than one thing and create a great video that you can post on your YouTube channel and add to your website.  You can then post on Facebook and tag your clients as well.  That is a great way to generate more leads from their friends and family.  Just make sure and ask for your client’s approval first.  Heck, you can even it post these to your LinkedIn page!  Log into LinkedIn and view my testimonials at LinkedIn.com/in/technologytraining

4.  Google – The BEST SEO site by far.  Create a profile at Google My Business.  Clients who then have a Google account can write a review about your business.  A review that will show up in Google results and actually help your clients show up more in Google searches.  A win-win all around.

Write a Review of MTritt Inc
I Need You –
To Write a Review!

In fact, if my training, newsletter or design team has helped to improve your business,

November ’14 Tech Tidbits

Posted in Uncategorized with tags , , , , , , , , , , on October 31, 2014 by mtritthart
Tech Treats NOT Tricks
Happy Halloween!  Below are some treats to help you generate more business than the candy kids will get tonight!

1.  LeadPages – LeadPages.net allows you to quickly create landing pages or squeeze pages for whatever topic you want to promote.  That FREE eBook that you offer, or the 5 Ways to Sell Your Home at Top Dollar that you promote.  It is compatible with WordPress, Facebook and other platforms.

2.  Put down the candy…and pick up Facebook!  A nice change to your Facebook Business Pages recently occurred.  In the top right hand corner of a status update, you now have the ability to create a post as your or another one of your pages; not just as the page you are currently on.

3. When you post a link to Facebook from your Market Leader (eEdge or PRO) site to promote and generate leads, a photo used to auto appear; which was great.  A photo doesn’t auto appear now – which is bad.  Watch this video from YouTube.com/MichaelTritthart on how to fix the problem.  BTW – I am not pointing fingers as to who is causing the problem….but it is Facebook.

4.  And the best way to avoid all of the Tricks this year?  Check those social media security settings. They change all they time and if you haven’t looked at them recently now is the time. Social Media just shared a handy Social Media Privacy Settings guide.  You can find this on Facebook.com/TechnologyTidbits.

How We Can Help Your Business
Do you need some assistance with your online presence?  We are here to help.  Click any of the links or images below to start the process of improving your business.

Custom Blog Site – Need a custom look for your main site, a new community resource or a niche topic blog?  We can do that!  These services are open to EVERYONE.
Enhanced KW Sites – eAgentc and eEdge for KW agents.  Maximize the look, Search Engine Optimization and lead capture capabilities of sites that you already pay for each month!  We offer discount pricing on the website/social media combo package.
 

Social Media Enhancements – Do you need to create a stronger social media platform designed to funnel to your lead capture sites?  We have your covered!

eEdge Database Full Service – Does this look like you trying to organize your database?  We can make your life a whole lot easier.  We will upload your database into eEdge, create the groups, activate your marketing and more.  Basically we will flip on all the switches and get your going!

The Most Underused Keller Williams Tech Tool Out There
At Keller Williams many of the marketing/lead generation tools are agent focused; and rightly so.  However, the Market Center website can be a powerful lead generation tool for all of the agents in the Market Center.  With some work, custom community searches, focused map searches, indexable listings and more can be created on the site.  The site can end up looking and working like the site to the right.

Does you Market Center need help in the enhancement?  I have a designer on my team that focuses exclusively on the Market Center sites.  Get the look enhanced and leads coming in for your office.  Contact us to start the Market Center website enhancement process.

June 2014 Technology Tidbits

Posted in eEdge, Facebook, Google, Keller Williams Realty, MichaelTritthart.com, Real Estate, Social Media, Technology, Technology Training, YouTube with tags , , , , , , , , , , , on May 30, 2014 by mtritthart
Google Doesn’t Play Fair – And You Don’t Have To Either
If you have been to my workshops before, you have probably heard me say “Google owns the world and we just happen to live in it.”  That is very true with SEO.  They set the rules and they play favorites to their programs.  If you are not using Google+ then you are missing out on one the easiest ways to get ranked higher.

  • Take your free Google+ account and enhance it.  Here is the one I have developed for my training and social media design business.
  • Post content about your relevant topics and include the keywords in the title and body of the post.  Ex. subdivisions, niche topics, listings, your name, etc.  Lots of different options.  You choose.
  • That’s it!  Pretty simple and you will start to see immediate results.  Need proof?  Check out the example of increased SEO under Google+ on this link.   The update that I did for Susan in the example showed in less than 10 SECONDS!
  • Do you have a problem of your listings not showing up first in the search results?  Create a blog post about your new listing, publish it, add it to Google+, THEN add the listing to MLS and push it out.  Go back and add the MLS ID number to your Blog and Google+ post.  Extra work but you should like the results!

Google+ also has other treasure troves.  Such as Google+ Stories and Movies.  You can create marketing pieces for your listings, neighborhoods, etc. in a matter of minutes.  Google provides the blueprint to better SEO, you just have to follow it.  Need some help?  Attend my sessions and/or have my team help build the online platforms you need.

April ’14 Technology Tidbits

Posted in eEdge, Facebook, Google, Keller Williams Realty, MichaelTritthart.com, Real Estate, Social Media, Technology, Technology Training with tags , , , , , , , , , , , , on April 1, 2014 by mtritthart
CHA CHA CHANGES – GOOD AND BAD

There have been quite a few changes lately.  Some of which have greatly altered the business practice of many agents.  Let’s discuss the biggest change first.

Craigslist – The King is dead, long live the king.  Right or wrong, Craigslist has made major changes to restrict what can be advertised in real estate ads.  Check out the new Craigslist updates, via this great graphic from MyOutDesk.com.  These changes will open up the door to other alternatives for online advertising.  Google+, in my opinion, will see more activity.  Another is Backpage.com; which has a very similar Craigslist feel to it and I bet will see a surge in activity.

Blogging – Years ago when blogging first came out it was greatly suggested.  The it faded away and now blogging is back with a vengeance.  Mainly because blogging has such great SEO.  But the biggest problem remains for many agents – actually sitting down and blogging.  Here are 16 Blogging Resources to make that process easier.

Zapier – Now, here is the really good change (great one actually!)  Zapier allows you to automate over 250 web apps.  Such as adding an RSS feed to your Facebook page and more.  It works very similar to one my favorite sites, IFTTT.com.  Many of the action items from each site compliment each other.  Check out what Zapier and can do for you.

BIG Improvements for KW Products
Keller Williams is constantly improving the tools provided to their agents.  Here are two big changes.

KW Mobile App Seamless Branding.  The mobile app for each agent now offers seamless branding.  No need for your clients to download a code.  Market your mobile app URL.  Clients tap the open or view button and they can download YOUR app without the need for an install code. 


Additionally, use the AppShare option to text your app to clients.  This will enable them to receive the app, install and open it, again without an install code.  Do you and your office need more training on the app and all of the KW Tech ToolsContact me to inquire about available training dates.

Here is a BIG, BIG, BIG one.  A common complaint has been the inability to forward the Market Leader email.  Thanks to Katrina Benton, here are steps on how to forward the email to your Gmail account or your KW email (now checked within Google.)  My TIP:  Copy/paste the email AND the password when inputting into the correct spots, instead of typing in the data.  Doing this setup will ensure that you are not missing any business and will streamline your business process. 

How We Can Help Your Business
Do you need some assistance with your online presence?  We are here to help.  Click any of the links or images below to start the process of improving your business.

Custom Blog Site – Need a custom look for your main site, a new community resource or a niche topic blog?  We can do that!  These services are open to EVERYONE. 
Enhanced KW Sites – eAgentc and eEdge for KW agents.  Maximize the look, Search Engine Optimization and lead capture capabilities of sites that you already pay for each month!  We offer discount pricing on the website/social media combo package.
 

Social Media Enhancements – Do you need to create a stronger social media platform designed to funnel to your lead capture sites?  We have your covered!

eEdge Database Full Service – Does this look like you trying to organize your database?  We can make your life a whole lot easier.  We will upload your database into eEdge, create the groups, activate your marketing and more.  Basically we will flip on all the switches and get your going!

The Most Underused Keller Williams Tech Tool Out There
At Keller Williams many of the marketing/lead generation tools are agent focused; and rightly so.  However, the Market Center website can be a powerful lead generation tool for all of the agents in the Market Center.  With some work, custom community searches, focused map searches, indexable listings and more can be created on the site.  The site can end up looking and working like the site to the right. 
 
Does you Market Center need help in the enhancement?  I have a designer on my team that focuses exclusively on the Market Center sites.  Get the look enhanced and leads coming in for your office.  Contact us to start the Market Center website enhancement process.

Get Your eEdge Email Set Up in Google

Posted in eEdge, Google, Keller Williams Realty, MichaelTritthart.com with tags , , , , , , , , , on March 18, 2014 by mtritthart

You can get your eEdge email to flow directly into your Google account.  It can go to your Gmail account or your KW email in the Gmail environment.  You choose which email to use.  This also works for eEdge, Pro or Realty Generator users!  Photos/directions below were created by Katrina Benton with Keller Williams Realty.  Click the photos below to enlarge

Follow these steps to start the eEdge to Google configuration process

Follow these steps to start the eEdge to Google configuration process

Complete the Process of Configuring Your eEdge Email Into Google

Complete the Process of Configuring Your eEdge Email Into Google