Archive for April, 2014

April ’14 Technology Tidbits

Posted in eEdge, Facebook, Google, Keller Williams Realty, MichaelTritthart.com, Real Estate, Social Media, Technology, Technology Training with tags , , , , , , , , , , , , on April 1, 2014 by mtritthart
CHA CHA CHANGES – GOOD AND BAD

There have been quite a few changes lately.  Some of which have greatly altered the business practice of many agents.  Let’s discuss the biggest change first.

Craigslist – The King is dead, long live the king.  Right or wrong, Craigslist has made major changes to restrict what can be advertised in real estate ads.  Check out the new Craigslist updates, via this great graphic from MyOutDesk.com.  These changes will open up the door to other alternatives for online advertising.  Google+, in my opinion, will see more activity.  Another is Backpage.com; which has a very similar Craigslist feel to it and I bet will see a surge in activity.

Blogging – Years ago when blogging first came out it was greatly suggested.  The it faded away and now blogging is back with a vengeance.  Mainly because blogging has such great SEO.  But the biggest problem remains for many agents – actually sitting down and blogging.  Here are 16 Blogging Resources to make that process easier.

Zapier – Now, here is the really good change (great one actually!)  Zapier allows you to automate over 250 web apps.  Such as adding an RSS feed to your Facebook page and more.  It works very similar to one my favorite sites, IFTTT.com.  Many of the action items from each site compliment each other.  Check out what Zapier and can do for you.

BIG Improvements for KW Products
Keller Williams is constantly improving the tools provided to their agents.  Here are two big changes.

KW Mobile App Seamless Branding.  The mobile app for each agent now offers seamless branding.  No need for your clients to download a code.  Market your mobile app URL.  Clients tap the open or view button and they can download YOUR app without the need for an install code. 


Additionally, use the AppShare option to text your app to clients.  This will enable them to receive the app, install and open it, again without an install code.  Do you and your office need more training on the app and all of the KW Tech ToolsContact me to inquire about available training dates.

Here is a BIG, BIG, BIG one.  A common complaint has been the inability to forward the Market Leader email.  Thanks to Katrina Benton, here are steps on how to forward the email to your Gmail account or your KW email (now checked within Google.)  My TIP:  Copy/paste the email AND the password when inputting into the correct spots, instead of typing in the data.  Doing this setup will ensure that you are not missing any business and will streamline your business process. 

How We Can Help Your Business
Do you need some assistance with your online presence?  We are here to help.  Click any of the links or images below to start the process of improving your business.

Custom Blog Site – Need a custom look for your main site, a new community resource or a niche topic blog?  We can do that!  These services are open to EVERYONE. 
Enhanced KW Sites – eAgentc and eEdge for KW agents.  Maximize the look, Search Engine Optimization and lead capture capabilities of sites that you already pay for each month!  We offer discount pricing on the website/social media combo package.
 

Social Media Enhancements – Do you need to create a stronger social media platform designed to funnel to your lead capture sites?  We have your covered!

eEdge Database Full Service – Does this look like you trying to organize your database?  We can make your life a whole lot easier.  We will upload your database into eEdge, create the groups, activate your marketing and more.  Basically we will flip on all the switches and get your going!

The Most Underused Keller Williams Tech Tool Out There
At Keller Williams many of the marketing/lead generation tools are agent focused; and rightly so.  However, the Market Center website can be a powerful lead generation tool for all of the agents in the Market Center.  With some work, custom community searches, focused map searches, indexable listings and more can be created on the site.  The site can end up looking and working like the site to the right. 
 
Does you Market Center need help in the enhancement?  I have a designer on my team that focuses exclusively on the Market Center sites.  Get the look enhanced and leads coming in for your office.  Contact us to start the Market Center website enhancement process.
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